Tuesday, March 10, 2020

Ordering Starbucks Coffee This Month Could Help Invest In Women

Ordering Starbucks Coffee This Month Could Help Invest In Women When you order at Starbucks, you might notlage think much about your coffee beyond iced or hot, but the chain actually features several specific coffees to serve its customers each day. Pike Place Roast, Veranda Blend, Thanksgiving Blend if you ask your barista what theyre serving today, its bound to be one of the chains many signatures. But if you havent been paying attention to what youre drinking at Starbucks, nows the time to change all that, because this September theyre introducing Sirens Blend, a coffee thats created by and inspired by the hardworking women of the coffee industry.Sirens Blend, named for the mermaid in the Starbucks logo, will be launched on September 24. It will be brewed and served in-store the first two weeks that its available, and between September 24-29, 15 cents from each cup of Sirens Blend sold will be donated to the International Womens Coffee Alliance and Days for Girls.As for taste, it sounds like an interesting coffee. Its made with a blend of beans from East Africa and Latin America, where Starbucks says they work every day to elevate womens leadership and sustainable farming practices, and apparently has notes of both chocolate and candied citrus. The blend was created by women, and even the packaging konzeption was made by women.Starbucks does have a decent track record when it comes to supporting women.On the corporate level, 50 percent of vice presidents are women, and 43 percent of senior leaders are women. The company also says that it has has achieved 100% pay equity for women and men and people of all races performing similar work in the United States.Starbucks also hasa grant program thats specifically designed to help empower 250,000 women and families in coffee, tea, and cocoa communities through innovative partnerships, and theyve worked withRoot Capital to encourage investments in women-run coffee farms in places like Rwanda.Sirens Blend is just on e of the many ways Starbucks is seeking to help empower women. We wish that they would keep donating 15 cents from every purchase for more than just five days, but who knows maybe if the blend ends up being popular, theyll focus on more women-focused projects in the future with more fundraising opportunities attached. Justina Huddleston--This story originally appeared on SheKnows.

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